Heart up my sleeve brand profile: Complete Overview FY 21-25

In this blog we will explore the Essence of the Heart Up My Sleeve Brand which is known for making detachable sleeves and accessories that can quickly fix the look of any dull outfit.

Welcome to our comprehensive exploration of the ‘Heart Up My Sleeve brand!’In this blog, we diving into the essence of this unique brand, uncovering not only its captivating products but also delving into its ownership structure, revenue streams, product offerings, customer feedback, valuation metrics, investor relations, and much more. Join us on a journey to discover what makes ‘Heart Up My Sleeve’ a standout in the market landscape.

Before we transition into financial insights, let’s first take a moment to explore the captivating essence of the ‘Heart Up My Sleeve brand’.

About Heart up my Sleeve brand:

Heart up my Sleeve in a renowned startup who gain his popularity on his first appearance in Shark Tank India season 1.The company is known for making detachable sleeves and accessories that can quickly fix the look of any dull outfit.

Attribute	Details
Founded Year	2021
Location	Delhi, India
Company Stage	Seed
Total Funding	$32.7K
Latest Funding Round	$32.7K, Angel, May 03, 2022
Annual Revenue	$44.2K as on Mar 31, 2023
Competitor Rank	2nd out of 11 competitors with a Tracxn Score of 14/100
Acquisitions	Heart Up My Sleeves has not made any acquisitions yet
Investments	Heart Up My Sleeves has not made any investments yet

Key Takeaways from the table:

1. Company Profile: Heart Up My Sleeves is a relatively new company, founded in 2021 and based in Delhi, India. It is currently at the seed stage.
2. Funding: The company has received a total funding of $32.7K, with its latest funding round also amounting to $32.7K from angel investors in May 2022. This indicates investor interest and support in the company’s vision and potential.
3. Revenue: Despite being a young company, Heart Up My Sleeves has generated an annual revenue of $44.2K as of March 31, 2023. This demonstrates the company’s ability to monetize its offerings and generate income.
4. Competitive Position: Heart Up My Sleeves holds the 2nd position among 11 competitors, with a Tracxn Score of 14/100. While it faces competition in its market, its relatively high ranking suggests promising performance and potential for growth.
5. Acquisitions and Investments: The company has not made any acquisitions or investments yet. This could indicate a deliberate strategy focused on organic growth or a cautious approach to expansion.

Overall, Heart Up My Sleeves appears to be a promising venture with early signs of success, including funding support, revenue generation, and competitive positioning, but it still has room for further development and strategic moves in the future.

History about the company:

The company was registered and founded in Feb 17,2022 till now the company has completed his first 2.2 years of his astonishing journey.

Founding Date of Heart up my Sleeves company:	17-Feb-2022
Registered Name of the company:	Heart up my Sleeves Private Limited
Total years of completion:	2 years 2 month

Now moving on to the next topic that is “Who is Owner of Heart Up my Sleeves”

Heart up my sleeves brand owner:

Riya Khattar is the Owner and Co-Founder of Heart Up My sleeves which was founded in the year 2022. So for this part ,we will be attempting to know the owner better by knowing her career before becoming the owner of the company and also try to know about the experience which lead to the growth of own startup.

Riya Khattar’s Pre-Ownership Corporate Career:LinkedIn

Riya Khattar is the Owner and Co-Founder of Heart Up My sleeves which was founded in the year 2022.But before being the Co-Founder of her own venture she has worked in four company in Human Resources department.

Position	Duration
Owner & Co-Founder of Heart Up My Sleeves	Since 2022
HR Data Analyst	Jul 2019 – Jan 2020 · 7 mos
Human Resources Executive	Jul 2020 – Aug 2020 · 2 mos
Associate HR Executive	Sep 2020 – Oct 2020 · 2 mos
Human Resources Intern	Aug 2020 – Nov 2020 · 4 mos

The table provides a concise overview of Riya Khattar’s professional journey within the corporate sector, detailing her positions and the corresponding durations she held each role.This data is according to the LinkedIn Profile of Riya Khattar.

This experience has helped her in building her own brand that is “heart up my sleeve” where she is working as a Co-Founder if you want to know more about her LinkedIn profile the here is a direct link to her LinkedIn profile.

Heart up my sleeve brand net worth in Rupees:

As of the financial year 2024-2025, with the latest update on the company’s news in 2022, the total net worth of the company is expected to be Rs 27 lakh. To be precise, the estimated total net worth amount is Rs 2,729,880.20. However, considering the company’s strong performance, although the exact figure hasn’t been publicly disclosed, it is anticipated to have increased significantly.

Heart up my sleeve brand revenue:

If we talk about the Revenue of heart Up my sleeve brand then I can say by concluding that since the company has started with the initial investment of Rs 10,000.

But after receiving the investment from the Shark’s(Anupam Mittal and Vineeta Singh) of 25 lakh for 30% equity as of current year 2024 the company has clocked the revenue of 15 Lakh a month and by the end of financial year 2024-2025 the company is expected to grow it’s revenue by 100%.

Now we move on to one of the interesting question that is the turnover of the company which has a direct impact in the revenue of the company,so let’s go and start the conversation on the turnover of the company.

What is the turnover of Heart Up My Sleeve Brand?

Despite facing stiff competition in the clothing market, the company has maintained a steady pace of growth. Leveraging the support of “Shark,” they have effectively navigated the challenges of the industry and achieved notable success.

Their ability to secure a monthly revenue of 15 lakhs reflects their resilience and strategic approach. This achievement not only highlights their competence in product offerings but also underscores their adeptness in marketing and sales strategies. With such promising performance, the company is positioned for continued success and expansion in the dynamic landscape of fashion retail.

As of the last updated data in 2023, Heart Up My Sleeve Brand achieved a turnover of 3-5 Crore every year. However, the scenario has changed according to the latest information received from news sources for the financial year 2023. They are now targeting to achieve a 90 to 100 percent hike in company revenue by the end of the financial year 2024-2025.

What sectors and market segments does Heart Up My Sleeve brand operate in?

Heart Up My Sleeve brand operates in B2C (Business to customer ) segment which means that they sell there product directly to there customer without any middle person.

Target audience of Heart Up My Sleeve:

Heart Up My Sleeve’s exclusive focus on women’s clothing aligns strategically with the demographics of India, where over 48.4% of the population comprises women.Along with that they also serve Indian girl’s at an age group of 16-25 and women’s at an age group of 26-38.

This targeted approach allows the brand to tap into a substantial market segment while catering to the specific needs of working women who prioritize both style and efficiency. By offering clothing designed for women seeking a balance between professionalism and fashion, Heart Up My Sleeve positions itself as a go-to destination for those looking to effortlessly elevate their work attire.

Heart up my sleeves brand in shark tank:

In 2022, the Heart Up My Sleeve brand showcased their product on Shark Tank India Season 1. Initially, all the sharks, particularly a female shark, showed interest in the product.

However, due to the competitive market, the other sharks decided to and step back from the deal. But eventually, Anupam Mittal and Vineeta Singh was still interested in the investors.

Here are the financial details of their complete discussion:

• Original Ask: ₹ 25 Lakhs for 10% equity @ ₹2.5 Crore Valuation
• Deal: ₹ 25 Lakhs for 30% equity
• Investment By: Anupam Mittal, Vineeta Singh

Do they received the funding in shark tank India if “Yes” then from whom?

Yes Heart up my sleeve have received funding from the shark Anupam Mittal, Vineeta Singh for a sum total of 25 lakh for 30%.

Funding and Investors of Heart Up My Sleeves:

Heart Up My Sleeves Raises $32.7K in Angel Round Led by Vineeta Singh and Anupam Mittal”

Heart Up My Sleeves has secured a total funding of $32.7K through one funding round. The latest round, an Angel round, occurred on May 3, 2022, with two investors participating. Leading the round were Vineeta Singh and Anupam Mittal.

Competitive landscape of Heart Up My Sleeve brand:

Among its competitive landscape, Heart Up My Sleeves holds the second position out of a total of 11 competitors. One of these competitors has received funding. Collectively, Heart Up My Sleeves and its rivals have amassed over $32.7K in funding throughout one funding round, with participation from 2 investors. Notably, none of the competitors in this set have reached the status of a private unicorn.

These are the top 3 competitor of Heart Up My Sleeve Brand:

1. Pashtush
2. The Yarn Story
3. Jaipur Vogue

Heart Up My Sleeves Recent News and current status:

Currently heart up my sleeve brand is live and active and making a good sustainable growth year on year specially after the last investment of the shark(Vineeta Singh and Anupam Mittal) received in year 2022.

By the end of the financial year 2024 – 2025 company is expecting to touch a revenue of 50 Corers which could be considered good for a competitive market.

But If you are interested in reading about other company of Shark Tank Season 1 have a visit to this blogs to:

1. All about Skippi Ice Pops Net Worth from 2020 to 2025
2. BluePine Industries:Profile & Stats from year 2016 to 2025