The Cinnamon Kitchen Company Profile- From 2019 to 2025

Explore the fascinating world of the Cinnamon Kitchen company profile! Here, we uncover all the essential details about this exciting company. Learn about what they do, how much they’re net worth, their revenue, turnover, and, yes, even who holds shares in the company. Join us as we take a closer look at what makes Cinnamon Kitchen thrive!

Introduction about “The Cinnamon Kitchen Company”:

Table of Contents

Let’s start first start the introduction about the company in the cinnamon kitchen company profile.

So the Cinnamon Kitchen is a company that started in the year 2019 with just a minimum investment of Rs 50,000. But now, the business is doing very well, making a total revenue of 6 Crore in 2024.

The Cinnamon Kitchen Company Product image

The company is known for selling healthy snacks that not only taste good but are also beneficial for health. This is because they are vegan and gluten-free, avoiding harmful ingredients commonly found in many snacks.

Now lets know about the person behind the creation of this awesome company I mean the founder and the owner of this company(The Cinnamon Kitchen).


The Cinnamon Kitchen Founder:

Image Cinnamon Kitchen Owner and as well as Founder

Priyasha Saluja,is the founder and owner of Cinnamon Kitchen, has infused her expertise and passion into every aspect of the business.

With her unwavering dedication to the product and the company, she has spearheaded its remarkable journey. From its humble beginnings with an initial investment of Rs 50,000, Cinnamon Kitchen has flourished under her guidance, achieving a staggering revenue of 6 Crore in 2024.

The cinnamon kitchen founder age

Priyasha Saluja, the founder of Cinnamon Kitchen, is presently 28 years old, having been born around 1996.

In which year did she completed her education?

Priyasha Saluja Completed her final education in year 2016

The Cinnamon kitchen founder instagram:

Cinnamon kitchen founder (Priyasha Saluja) Instagram Id is priyashanotpriyashah.

No of Posts136
Followers84.7K
Following2.2k
Cinnamon kitchen founder (Priyasha Saluja) Instagram detail table

Before diving into the financials of the company, let’s take a moment to explore the key metrics of “The Cinnamon Kitchen Company Profile”.


Key metrics of “The Cinnamon Kitchen Company Profile”:

In this section, I will be presenting a detailed roadmap of the key metrics for Cinnamon Kitchen in the form of a table.

The table will include data such as the founding year, location, company stage, total funding, and information related to the latest funding round.

Here’s the table with the provided information related to the key metrics of the company:

MetricDetails
Founded Year2019
LocationDelhi, India
Company StageSeed
Total Funding$72.3K
Latest Funding Round$72.3K, Angel, Feb 05, 2024
key metrics for Cinnamon Kitchen in the form of a table

The cinnamon kitchen net worth:

As of February 5, 2024, with the funding received from Shark Tank totaling $72.3K, roughly equivalent to 60 lakh rupees, combined with their revenue earned in 2024, Cinnamon Kitchen’s net worth is estimated to range in between 6- 9 Crore in Rupees.

This estimate is expected to rise further owing to the high demand for healthy products in the market.By the end of the financial year 2024-2025, the net worth of Cinnamon Kitchen is anticipated to increase by 10-20 times compared to the current net worth of the company.

But the Net-worth of company depends on various factors like:-

  • Funding they have Received
  • Investors in cinnamon kitchen
  • Revenue
  • Founder Net worth along with there Investor holding and net worth
  • Competitors
  • Sector and market segment in which the company operates in.

So,let’s discuss each factors one by one in the Cinnamon Kitchen Company profile blog post to understand the impact of these direct and indirect factors on the net worth of Cinnamon Kitchen.


The Cinnamon kitchen funding:

Cinnamon kitchen funding data image

Funding plays a very important role in determining the net worth as well as the valuation of the company.Till now they have done only one round of funding.

The Cinnamon Kitchen has raised a total funding of $72.3K, which is equal to 60 lakh rupees, and they have completed 1 round so far.

It’s latest funding round was a Angel round which was conducted in Feb 05, 2024 for $72.3K1 investor  participated in latest round,which was lead by Aman Gupta.

Considering the rapid growth and expansion of the company, we can anticipate a second funding round soon in 2025.

Certainly, here’s the revised table without the empty row and column:

Date of fundingFunding AmountRound NameInvestors
Feb 05, 2024$72.3KAngelAman Gupta
Funding Round complete detail table of Cinnamon Kitchen.

The Cinnamon kitchen shark tank funding:

Cinnamon kitchen shark tank funding meetup image

In this part of discussing the total funding received by Cinnamon Kitchen, we will be primarily focus on the funding they received when they first appeared in Shark Tank India Season 3 episode. So, let’s start.

Original ask of Cinnamon Kitchen in shark tank season 3:

The original ask of the Cinnamon Kitchen founder in Shark Tank India Season 3 episode was 60 lakhs for a 2% equity stake in their company.

Deal Cinnamon Kitchen received in shark tank India:

The deal that they received from the shark, Aman Gupta, amounted to 60 lakh rupees in exchange for a 5% equity stake.

Let’s dive more into “The Cinnamon Kitchen Company Profile” and explore the second key factor determining the company’s net worth: the investors associated with the company.

When it comes to investors, a company must choose wisely. A good investor can propel the company’s growth trajectory, whereas aligning with the wrong investor can mark the beginning of the company’s downfall.


Investors in cinnamon kitchen:

As of 2024, Priyasha Saluja, the founder of “Cinnamon Kitchen,” and Aman Gupta the CEO of Boat are the only investors in Cinnamon Kitchen Organic.

Latest share holding of Investor in Cinnamon Kitchen:

Priyasha Saluja holds a 95% share of her company, Cinnamon Kitchen, while Aman Gupta holds a 5% stake in the company.

ShareholderEquity(in Percent)
Priyasha Saluja95%
Aman Gupta5%
Complete table of latest share holding of Investor in Cinnamon Kitchen.

Now, let’s move on to one of the most important factors that determines the net worth and valuation of company by delving deep into the Cinnamon Kitchen Company Profile: that is the revenue.


The Cinnamon kitchen revenue:

The revenue of a company has a direct impact on the net worth and valuation of the Cinnamon Kitchen.

The revenue of Cinnamon Kitchen has been consistently growing year on year. In the financial year 2022 to 2023, the revenue was approximately Rs 82 lakhs, out of which they generated a profit of 25 lakhs for FY21-22.

After improving their marketing strategy, Cinnamon Kitchen boosted its revenue from 82 lakhs to 6 crore in the 2023-2024 financial year. They made a profit of 1.3 crore in the first six months of 2023, with a profit margin of 30%.

Now that we’ve covered the direct factors impacting the net worth,valuation and other financial aspect of the company, let’s shift our focus to the indirect ones, which affect financial aspects like valuation, turnover, and overall financial growth of the company.


The Cinnamon Kitchen Founder Net worth:

It is often considered one of the indirect factors affecting the net worth of a company. For small companies, the net worth of the company is typically similar to the net worth of the founder.

Based on recent news published by the Economic Times, the founder’s net worth of the Cinnamon Kitchen company is estimated to be somewhere around 5-6 crore, which aligns with the net worth of the company itself.

Investor holding and net worth complete data:

Investors image of Cinnamon Kitchen

According to recent data published on Feb 05, 2024, only one investor, named Aman Gupta, who is the CEO and Shark in one of India’s top shows, Shark Tank, has invested in the company (The Cinnamon Kitchen), along with the founder herself.

The company till now has done only one founding round where the founder has diluted 5% equity of the company Cinnamon Kitchen.

Right now the company share holding and net worth structure are as follows:-

Shareholder nameEquity (in Percent)Actual Net Worth Net Worth in Cinnamon Kitchen(Rev.Split)
Priyasha Saluja95%Rs 6 CroreRs 5,70 Lakhs
Aman Gupta5%Rs 720 CroreRs 30 Lakhs
Investor holding and net worth table

The cinnamon kitchen competitors:

In this section, we will dive deeper into the Cinnamon Kitchen Company Profile, discussing in detail the top three competitors. Additionally, I will share with you a list of the top ten competitors of Cinnamon Kitchen.

Top 10 Competitors of Cinnamon Kitchen list:

  1. Bakingo
  2. WarnOver
  3. The Bread Company
  4. Le15
  5. Paris Baker
  6. Crust n Cakes
  7. Cakefizz
  8. Baker by chance
  9. Feel Mighty
  10. Online India Cakes

Detail on The top 3 Competitors of Cinnamon Kitchen:

Delving deeper into the competitor research within the Cinnamon Kitchen company profile, we will discuss in detail the top three competitors in this sector.

Top three competitors of Cinnamon Kitchen:

  • Bakingo
  • WarnOver
  • The Bread Company

Bakingo:

Image of Bakingo (Competitor 1 ) of Cinnamon Kitchen

The company Bakingo started in 2016 and is known for selling cakes. Located in Gurgaon (India), it is currently in the Series B stage, having raised a total funding of $16 million, which is roughly equal to Rs 133 crore in Indian Rupees.

DescriptionOnline gifting store for cakes
Founded Year2016
LocationGurgaon (India)
Company StageSeries B
Unicorn Rating
Total Funding$16M
Funding Rounds1
Latest RoundSeries B, $16M, Nov 10, 2023
Investor Count1
Bakingo (Competitor 1 ) of Cinnamon Kitchen Complete 1 table.

WarnOver:

Image of WarnOver (Competitor 2 ) of Cinnamon Kitchen

The company Warn Over started in 2013 and is known for selling custom cakes. Located in Bengaluru (India), it is currently in the Seed stage, having raised a total funding of $1.55 million, which is roughly equal to Rs 12 crore in Indian Rupees.

DescriptionOnline confectionery offering custom cakes and desserts
Founded Year2013
LocationBengaluru (India)
Company StageSeed
Unicorn Rating
Total Funding$1.55M
Funding Rounds2
Latest RoundAngel, $715K, Jun 11, 2020
Investor Count41
Warn Over (Competitor 2 ) of Cinnamon Kitchen Complete table.

The Bread Company:

Image of The Bread Company (Competitor 3 ) of Cinnamon Kitchen

The company “The Bread Company” started in 2018 and is known for selling Multi category bakery product. Located in Delhi (India), it is currently in the Seed stage, having raised a total funding of $2.62 million, which is roughly equal to approx Rs 21.87 crore in Indian Rupees.

DescriptionInternet first brand offering multi-category bakery products
Founded Year2018
LocationDelhi (India)
Company StageSeed
Unicorn Rating
Total Funding$2.62M
Funding Rounds4
Latest RoundSeed, $1.63M, May 23, 2022
Investor Count38
The Bread Company (Competitor 3 ) of Cinnamon Kitchen Complete table.

The Cinnamon Kitchen Valuation:

The valuation of Cinnamon Kitchen has undergone a significant transformation since its inception in 2022.

In 2024, the current valuation of the company stands at approximately $1.44 million, which translates to roughly Rs 12 crores.

Based on recent news reports, the founder and investor Aman Gupta anticipates a twofold increase in the company’s valuation by the end of the financial year 2025-2026.

Now for the next part based on the valuation and other financial details(like revenue , net worth Investment ) of the company let’s try to predict the turnover of the company by digging deep into the Cinnamon Kitchen Company Profile.


The Cinnamon Kitchen Turnover:

Turnover is considered one of the crucial factors in determining the growth of a company. The higher the turnover of the company, the greater its growth potential.

Considering the other financial aspects of the company such as revenue, net worth, and valuation, the current turnover of the company for the year 2024 is estimated to be somewhere around 5-6 crore.

If we discuss the turnover of 2022-2023, the company’s turnover ranged from 84 lakhs to 3 crore at most.


The Cinnamon Kitchen sales:

The Cinnamon Kitchen, operating in the healthy herbal snacks category, achieved an overall sales figure of 6 crore for the financial year 2023-2024.

With a 30% gross margin, the company achieved a remarkable feat by generating a net profit of 1.3 crore from 6 crore in sales. This achievement is particularly impressive for a company that commenced operations in 2022.


The Cinnamon Kitchen business model:

Now, let’s dive deeper into the Cinnamon Kitchen Company Profile to understand more about the business models the company follows to maintain its position in the competitive market.

Currently, Cinnamon Kitchen operates under two business models: B2B and B2C. Through the use of performance marketing, they have been able to attract more customers to their portfolio.

Cinnamon kitchen target market strategy in B2B business model:

In the B2B business model, also known as the Business to Business model, the company currently uses marketplaces like Blinkit, Amazon, Flipkart, and other similar online platforms to sell their products.

Cinnamon kitchen target market strategy in B2C business model:

In the B2C business model, also known as the Business to Customer model, the company utilizes both online and offline mediums to sell their products. In the online medium, they use their own website to sell their products, while in the offline medium, they leverage physical stores to sell their natural bakery products.


Cinnamon kitchen target market:

Now, moving further into the Cinnamon Kitchen company profile, we will discuss the target market that Cinnamon Kitchen serves.

In this we will be primarily focussing on three things that are:-

  1. Target audience/customer of Cinnamon Kitchen.
  2. Target Market Price of Cinnamon Kitchen.
  3. Target Market Review of Cinnamon Kitchen.

Cinnamon Kitchen target customer:

Cinnamon Kitchen primarily targets the youth population in India, which constitutes roughly half of the country’s population. Along with that, they are also targeting individuals who are diet-conscious but sometimes want to enjoy delicious snacks without feeling guilty about it:

  1. Health-Conscious Indulgers
  2. Guilt-Free Snacking
  3. Quality Ingredients
  4. Balanced Nutrition
  5. Transparency
  6. Dietary Versatility

Cinnamon Kitchen target price:

When comparing the prices of Cinnamon Kitchen products to other brands, they are quite competitive. The product prices range from Rs 169 to Rs 900, depending on portion and packet size, which is a very reasonable price range for a new brand with such good quality.Being a business owner myself I say this is a remarkable achievement in such a short span of time.

Cinnamon Kitchen target reviews:

If we talk about Cinnamon Kitchen’s target reviews, during my research for this blog, I did not find any evident data to provide an exact answer with proof.

However, in terms of product reviews, customers of Cinnamon Kitchen are showing mixed responses. Some are liking the product, while others are not sure about it. Looking ahead, considering the rising obesity rate in India, we can anticipate rapid growth in the health food market in years to come.


The cinnamon kitchen share Price:

Since we have completed The Cinnamon Kitchen Company Profile’s financials, let’s discuss some of the topics that will affect the company’s finances in the long run once it is registered in the Indian Share Market.

Up until now, The Cinnamon Kitchen Company is not registered in the Indian share market. However, it has chosen a promising sector.

Given the rapid growth in obesity rates in recent years, there is a noticeable shift from unhealthy food to health food. Consequently, we can anticipate rapid growth in its share price in the future.


FAQ Question-Related to “The Cinnamon Kitchen Company Profile”:

What is cinnamon kitchen net worth in rupees?

Based on the recent data published by Economics Time on Feb 05,2024 the current net worth of Cinnamon Kitchen is some where between 5-6 Crore Rupees.

What is the profit margin of The Cinnamon Kitchen?

The company is currently operating at a profit margin of 30%, having generated a revenue of Rs 6 Crore in 2024, resulting in a net profit of Rs 1.3 Crore.

Who is the founder of The Cinnamon Kitchen?

Priyasha Saluja has been the founder of “The Cinnamon Kitchen” since 2022 and continues to hold that position as of 2024.

Which legal entities is The Cinnamon Kitchen associated with?

The Cinnamon Kitchen is associated with” TCKI PLANT FOODS PRIVATE LIMITED”which was legally registered in Jun 13, 2022.

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